Mark Osborne explains why entrepreneurs should pick a narrow niche and dominate it before expanding. Win 80% of deals in your niche first, then move outward. Establish a beachhead, not a sprawl.
define your, uh, your niche tightly enough that it is, you know, big enough to support your business but also pretty tight, and then you don't move out of providing sort of that product or solution or service to that niche until you're winning 80% of the deals in a year that come up, uh, for that niche, uh, and, and the way you've defined the market for your product, that's when you have the sort of permission that you've established your beachhead
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
