Mark Osborne explains how to spend limited time and money wisely: talk to customers early to test your assumptions about what problems they actually have and what they'll pay for, so you build features people want instead of guessing.
I mean, there's limited resources, whether that's time or money going into it. And so, you know, how are you going to spend that most effectively? And I think if you figure out— and that's why, you know, customer validation is so important. If you're out there talking to your customers early on and, you know, get to really know, like, you have assumptions going in what the problems are and why you're building it, but if you get to know what their problems really are and, you know, what they're willing to use and then what they're willing to pay for, that helps you spend your time building the things that are going to be most effective.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
