Link every business activity to a concrete outcome, not just visibility or insight. Focus on metrics that directly drive revenue, efficiency, cost reduction, or customer retention. Most measurements don't matter; only a small set of core metrics move the bottom line.
And it's really worth underlining and scoring, which is, you know, what's the business outcome that this particular activity is tied to? And so oftentimes I see companies where they're like, well, we do this because it gives us better insight or visibility, or we have a, you know, we have a better understanding of what's happening. Like, well, what do you do with that understanding? Right. And then, How does what you do with that understanding impact, you know, bottom line revenues or the efficiency? Absolutely. Or your cost of goods sold or the cost to deliver, like the, you know, sort of churn that you experience with customers, like these actual business outcomes that you care about. And you talked about the metrics being so important. You know, fundamentally, there's sort of very few business metrics at the end of the day.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
