Customers in many industries prefer in-person events and direct conversations over digital ads. Startups waste money chasing uninterested audiences online instead of meeting people where they actually look for information. Align your go-to-market strategy with how your customers naturally seek out solutions.
So it's really wise of you to recognize where your customer is and that sort of the channel that they use for, you know, discovery of sort of new opportunities is these in-person events because that's so important to them and not in digital, but in those conversations instead, which I'm sure there's a million startups that don't know the industry that are out there buying tons of ads. You know, chasing customers that aren't really interested in engaging with them that way. And also, you know, so smart of you to sort of craft your message as you're going to market around where their needs are and sort of meeting them where they are and sort of, you know, bringing that to them.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
