Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Most Business Owners Try to Sell Too Early… Here’s Why

13 Apr 2026 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Most Business Owners Try to Sell Too Early… Here’s Why" (uploaded April 13, 2026). The excerpt is a short spoken monologue from a single presenter discussing exit planning for business sales—emphasizing intentional, strategic preparation rather than simply listing a business for sale. The speaker contrasts "listing" vs "launching" a sale, warns many owners try to sell before they are ready, and uses the term "business puberty" to describe the developmental stage owners must pass through.

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I love planning. I love planning for the sale of a business. We call it exit planning. It's just planning for the sale of the business. It's about being thoughtful and intentional with that sale, right? It's like, okay, let's get smart about this. Let's not just throw it out there. And you, you had mentioned earlier the difference between listing a business and launching that business. Yeah. Right? Yeah. A lot of people just take a business and they talk to the business owner and they're like, yeah, you want to sell? Great. What do you think it's worth? You know, $20 million. Yeah, me too. Let's put it out there. So they slap it together, put it out there, and honestly, that was me for the first few years that I was in business of selling businesses. And I just realized there was a better way. But what we do is often— in fact, more often than not, I'm telling business owners, I know you want to sell, but you're not ready. Yeah, right. We call it business puberty.