When platforms launch new business lines, they heavily subsidize them at first, then pull support once traction builds. Colleagues get angry at the shift, but the speaker sees it as a predictable pattern, not a betrayal.
There's a maxim, uh, there's a pattern, let's say, uh, and, and I'm very aware of the pattern. And that is when a platform launches a new line of business, uh, and the more important it is to them, the more they do this, is they subsidize and push a lot of the activity. And then later, when the thing is going, they stop doing that. Right. And I don't, you know, and some of my colleagues in the business who've gone through this get very angry about that. And I go, there's nothing to get angry about. It's just the process.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
