Mark Osborne explains why innovative companies get stuck chasing new ideas instead of executing one well. Fast-moving businesses jump between adjacent niches and struggle to commit, losing momentum and diluting their impact.
A lot of businesses, especially in fast-moving innovative space, they, you know, they have an idea and they build against that and they're idea people. And so they see another idea in another, you know, sort of adjacent space, they wanna move into that, or they see another niche that they wanna move into. And so they struggle to sort of lock themselves down.
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