Mark Osborne argues that founders should build products customers need, not just want. Focusing on unglamorous work like compliance over flashy features creates sustainable growth and larger customer bases.
I think you have to really think about, is what I'm building nice to have or is it a need to have? The ideal place you want to be is in the need to have space. And I think what we realized was as much as we can try to convince yourself that the platform we had built was need to have, it really wasn't. It was nice to have. And when given the opportunity to be in compliance, and even though again, compliance is not necessarily as cool and exciting as some of the other things we're doing, but if you like, you know, going back to what I was saying before, but if you really want to be here for the long run and you want, You know, lots of clients and lots of customers and lots of growth, you need to do it.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
