A B2B marketer who built his career on email automation and Pardot reflects on how the field has changed since he had to buy SaaS tools just to get a landing page. He's now launching a podcast as the next chapter of his practice.
Yeah, I'm a longtime B2B marketer from back in the days when we didn't even know what landing pages were, right? Back before it was fully— you had to like buy a SaaS product to get a landing page, man. Old school marketing. So all of my OG marketers, you know, who grew up on Seth Godin and, you know, all the classics. But, you know, I discovered marketing automation, Pardot specifically, One of the tools for y'all newer people is like HubSpot, but it got bought by Salesforce. And, you know, I just, I spent several decades helping people get set up with email marketing and marketing automation, and it was totally cool until I realized that something was even cooler. And so I launched the podcast and I thought, well, it's pretty neat. I just did it for content.
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