Mark Osborne explains why platforms launch new business lines with heavy subsidies then pull back support. He acknowledges colleagues' frustration but frames the cycle as a predictable pattern in how companies grow new ventures.
There's a maxim, uh, there's a pattern, let's say, uh, and, and I'm very aware of the pattern. And that is when a platform launches a new line of business, uh, and the more important it is to them, the more they do this, is they subsidize and push a lot of the activity. And then later, when the thing is going, they stop doing that. Right. And I don't, you know, and some of my colleagues in the business who've gone through this get very angry about that. And I go, there's nothing to get angry about. It's just the process.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
