Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Personalized Content Through CEO Insights

2 Jul 2024 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Personalized Content Through CEO Insights" (created 2024-07-02) containing an English spoken segment in which a presenter (labeled SPEAKER A) discusses using a CEO’s book as source material to capture the CEO’s tone and point of view for authored articles. The speaker explains using that source to make content sound like the CEO while tailoring language for different buyer personas (e.g., more technical phrasing for technical buyers vs. strategic phrasing for others) — practical guidance on personalized content and editorial voice.

Chapters

I've heard of, you know, folks taking, you know, like a book that the CEO wrote and using that as sort of like source material of this is his tone of voice and this is his point of view. Now we know how the CEO talks and sounds. So if we want this article to come from the CEO, make sure that it's using that as, you know, sort of source of guidance of what that tone and voice is. And you can develop and then even say, so sound like him, but talking to this buyer. Maybe it's a more technical buyer, so he would use more technical phrases. Maybe it's more of a strategic buyer,