ESG went from niche interest to standard corporate practice. Early founders take the biggest risks while later operators profit from their work. If you absorb too many arrows in the first five years, you burn out before the payoff comes.
If you took 100 people off the street and started talking about carbon reduction, sustainability, there was a small number of people that got it. Where now with environmental social governance, pretty every every boardroom in the in the world has got it, and it's quite high up on the agenda. So I think you've got two things going on. You know, you've got that journey as an entrepreneur. I call it you know kind of pioneers take the arrows and settlers take the land. But if you take too many arrows in the first five years, you can you can run out of blood and steam to get there.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
