Mark Osborne argues that creators should freely share valuable content to position themselves as experts. Withholding information discourages engagement, while strategic generosity builds trust and prompts audiences to seek deeper interaction without needing to chase them.
For us, what we always suggest is let your content actually position you as the expert. So you have to give in order to get, and I think that's the big thing. So if someone wants to be positioned as an expert or as a go-to resource, let your light shine. I think when people live in that lack mentality mindset where they're like, you know what, I don't want to give away all the keys to the castle. If I give too much value, They're not going to want to work with me or want to continue the conversation, which is actually the opposite. When you don't give enough, you're not giving enough of a reason for that person to take the next step. When you give without expecting anything back in return and you seek to leave people better than the way that you found them,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
