When selling a decades-old business, protect what made it work: the brand reputation, market position, and employees. The founder's legacy isn't just the company itself but everything built around it.
The other thing that we find important while we're talking to business owners is, you know, somebody that's built a company for 40 years, it's their baby, right? I mean, it's just like a child. And what we try to do is preserve the legacy. So the brand of the business. So if they're— we're trying to— we particularly try to look at businesses that are the primary provider of that particular product in a given market. So they have a brand recognition in the marketplace, and we would maintain and preserve that legacy as well as we value their employees. So a lot of times the, the owners are worried or concerned about their employees, and our strategy is to do as best as we can to preserve the employee base.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
