Mark Osborne contrasts market-based and cost-based pricing with value-based pricing. Most businesses price by what competitors charge or what their time costs. The better approach captures the actual value customers receive, not just your costs or the market rate.
But I think it's valuable for our audience that maybe has never really thought about pricing other than, well, I sort of price to what the market will bear based on my knowledge of the space, or a price to cover my costs based on sort of time and materials. Or maybe they've even sort of heard of the concept of I price based on, you know, the value that I'm delivering. But give our audience a little bit of a primer. Of the way, you know, sort of the most successful organizations think about pricing, you know, specifically within, you know, the way that they package and price and deliver their products and then make money.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
