Gym memberships show how pricing shapes behavior, not just revenue. A low per-visit fee floods January sign-ups but wastes capacity. A high monthly fee makes each visit costly, pushing members to actually show up and use it.
That the cooked— Per calorie. Yeah, per calorie. Maybe it should be, right? We think about different ways to incentivize behavior. I mean, gym memberships do this, right? I mean, there's a lot of gym business models work on signing a bunch of people up in January who they know are not gonna show up the rest of the year. And if they all do, they're gonna be in trouble because there's not gonna be any space on the machines, right? And so, these are, these could be very conscious decisions, or you have other gyms who are like, we're gonna charge you so much per month. That it's gonna hurt your soul if you're not here five times a week because the price per you know if you're only coming once a week like your price per visit is going to be astronomical and that's going to hurt you know less than you actually coming to the gym and getting your workout in right so prices as a motivator for that and so we want to look at what that particular situation is right is it the fact that hey like customers aren't you know expanding with us aren't growing with us
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