Mark Osborne walks through SVCS, a pricing framework that starts with segments. He shows how the same product feels worth different amounts depending on context: gas at a station costs one price, but the same gallon in the Mojave Desert costs another.
And they forget that pricing is more than just picking a number. And so I, to solve this problem, I saw it so often, I ended up creating what I called my services model. SVCS, the acronym stands for Segment Value Competition Strategy. So let's break that down quickly. So the first 3 elements. So segments, so who are your customers? How are they different from each other? What do they need? Yeah. Right, I used that example before of you going to the gas station versus you walking through the Mojave. Very different, you know, actually same identity but different context. And that context tends to matter quite a bit to how you perceive value.
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