Mark Osborne advises founders to document and protect their current sales processes before scaling. Recording how you sell today makes your company more attractive to buyers and captures immediate value before you invest in bigger brand or product moves.
Everyone wants to do the big sexy stuff. They're like, let's redo the— let's redo the logo and the website and our brand position and do all this research about our customers. And we'll sort of look at that and be like, there, that has the potential for really exponential return, but you're going to make a lot of investment in time, energy, and effort up front, and then you're not going to see that return for some time. Let's protect the value you've already created. Let's document what your sales process looks like today, because that makes a buyer go, I could buy that. I run that, and now you've immediately captured a lot of the value that exists in the process.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
