Mark Osborne argues that business readiness isn't about gathering documents and financial records. It's about making clear strategic decisions on where you want to take the company. Owners often confuse preparation with paperwork when they should be deciding their actual direction first.
And you and I were chatting about, you know, what does readiness mean? And you had this interesting, you know, sort of perspective that it's less about documents and more about sort of decisions and trying to, you know, sort of move through that. And I know a lot of, you know, sort of operators, owners, founders, they're like, oh, it's such a, you know, it's more of a sort of, you know, documentation hell. Of, you know, getting all my financials in place and, you know, showing all of these things, whereas you have a perspective that it's less about that and more about kind of making decisions about where they want to go. Talk to us a little bit about that and sort of help us shift that mindset.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
