Mark Osborne argues that revenue growth alone masks serious risks: poor customer retention, flat account values, heavy dependence on a few customers, and key-person dependency. These hidden problems can tank a business despite impressive top-line numbers.
Yeah. So I think it's really interesting that when people talk about exits and entrepreneurship and you see all the big headlines about they grew 200% year over year and all of those things, it's so much focused on the revenue and the growth. But it's not about, yeah, but their retention rate is horrible and their customers are flat as far as the value of the account and all of those things. So it has to do a lot with that, but also The risk factor, like customer concentration, we've got way too much money coming from just a few accounts. There's so much risk involved with that founder or key person dependency, where if somebody leaves, it can have a massive negative impact on the revenue.
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