Revenue growth modeling should focus on the revenue-generating side of the business, not the whole company. Using a flight simulator analogy, the speaker shows how adjusting variables like speed and engine count lets you test different strategies and see which ones drive growth.
We focus more on the revenue-generating side, so we don't model the entire company. Mm-hmm. And, uh, if you have that flight simulator and the flight simulator is reasonably flexible, so you can say, oh, it's a prop plane, it's a jet plane, it's 4 engines, 1 engine, it flies fast, it doesn't fly fast, you can do all those things. And then you can begin to see where you can model scenarios, you can model strategies
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
