Mark Osborne explains why most companies mistake tactics for strategy. Small businesses especially operate ad-hoc, throwing ideas at the wall instead of doing real strategic planning. True strategy requires stepping back from daily action to think differently about where you're headed.
And strategy is a bit of a lost art in business today. I see even the biggest companies, you know, they— I see their, their strategy plans and I look at it and I say, that's not strategy, that's tactics, that's an action plan. And the challenge with that is that, and this is especially true for small businesses where the planning cycle is not nearly as formal, so it's a bit more seat of your pants. Is that it ends up being a bit like throwing spaghetti against the wall and seeing what
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