Mark Osborne explains why sales is your company's growth engine, not just a revenue department. He breaks down three pillars: people, process, and performance metrics. The foundation starts with discovery and optimization to build a sustainable system.
If you think about sales, so many people think about sales as actually sales. It's a byproduct of all the awesome things that you do, the product or service that you offer, your ability to manufacture it, etc., right? Speak to your audience. However, sales is actually a department. It's the revenue-generating department of your business. And it's really the most critical outside of your capability to deliver the service or function and/or product. And so, I always say, you know, now is the time to build the foundation. So, you know, you've built the first story on the house, but you don't have the basement. So, we're going to back it up and we're— I'm going to come in and I am going to do a deep dive discovery under the hood. What are the elements that are missing? What do you have that needs optimized? And by building that framework and that foundation, which I call people, process, and performance metrics.
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