Mark Osborne explains how to scale new automotive technology by staying close to customers. Each market is different, so there's no universal playbook. Product decisions have to come from what you learn talking to specific customers, not from a template.
We realized that every market, every customer in a way was unique. There wasn't that one playbook that we could actually follow that just worked across our customers. Of course, there were a lot of commonalities, but a lot of, you know, I would say tailor-made options that we had to make, which eventually got us educated. So there was a lot of learnings. That were distributed across our customers themselves. How do we really optimize ourselves with all those learnings on our table and take an educated call on how our product roadmap looks like? So in absence of a formula or a success case study in this industry, all the answers lied with our customers themselves.
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