Mark Osborne explains the Rule of 40: if you're not profitable, you need 40% annual growth. Companies hitting $20M revenue face a hard choice between growth and profitability, and can't coast on either one alone without burning through cash.
you have a success story, right? Which brings me to another curveball. So let's say you got through the $1 to $5 million and, you know, you're getting— maybe you got $20 million, right? But you're the rule of 40. So if you're not profitable, you got to be growing at least 40% a year. Yeah. And not because either you've hit some sort of a plateau or you're growing great, but you're hemorrhaging out the
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