To grow past a lifestyle business, you need to master customer acquisition. The speaker raised millions and built a marketing department, but struggled to track whether the spending actually worked.
kind of central thinking point of anyone that's trying to grow a business, you know, beyond maybe a great lifestyle business. But even if you're doing a lifestyle business, you still need to think about how you acquire those customers. And you're right, I have been around the, around the block where I've raised millions and millions and millions of pounds and we've spent it on the marketing department, and it was great fun and all that sort of stuff, but it could also be quite difficult to track
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
