Mark Osborne explains how to score leads into tiers (A/B/C/D) and use automation and chatbots to handle lower-tier prospects while your sales team focuses on high-value A-tier leads. This approach balances efficiency with closing bigger deals.
So just like you talked about, you know, scoring these A, B, C, D leads, you know, one of the things that we've seen be really valuable is once you've got this scoring system in place, now you can start to layer in automation, AI, and say, well, these D and C, you know, sort of leads, now we use our sort of one-to-many or our automated solutions or our AI-driven— chatbots and interactions to sort of lead that, which helps you sort of refine those capabilities and some things that are kind of sexy and cool and emerging. You've got a place to use them where there's low risk, but you, you've still got, you know, sort of your, your, your real human, your best human focus on those A's. And then you've got a real balance that allows you to capture efficiency while at the same time winning where you need to win.
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