Mark Osborne started doing SEO in 2002 after getting into affiliate marketing, coming from an accounting background. He found most online SEO advice back then was unreliable, and he's seen people declare SEO dead many times since.
So I started in SEO around 2002, and I did that because I must confess, I heard about affiliate marketing and I wanted to make money in my sleep. True. And so I thought, okay, well, that's all great, but how do I get the traffic? And then, and that's when I first came across the word SEO. Now bear in mind, I was just a qualified accountant at the time. Got my qualifications, got my certificate and everything. But this was far more intriguing because there's no world championship for accountancy, right? But with SEO, it's incredibly competitive and it really piqued my interest. So I did everything I could reading online and testing and experimenting what I read. And I found that 90% of what I was reading was a load of rubbish in SEO.
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