Mark Osborne quit accounting in 2002 to chase passive income through affiliate marketing and discovered SEO. After testing the tactics he found online, he concluded 90% of SEO advice circulating was fundamentally flawed.
So I started in SEO around 2002, and I did that because I, I must confess, I, I heard about affiliate marketing and I wanted to make money in my sleep. True. And so I thought, okay, well, that's all great, but how do I get the traffic? And then, and that's when I first came across the word SEO. Now bear in mind, I was just a qualified accountant at the time. I just Got my qualifications, got my certificate and everything. But this was far more intriguing because there's no world championship for accountancy, right? But with SEO, it's incredibly competitive and it really piqued my interest. So I did everything I could, reading online and testing and experimenting what I read. And I found that 90% of what I was reading was a load of rubbish in SEO.
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