Mark Osborne argues that outsourcing lead generation often fails because agencies hire inexperienced callers instead of fractional leaders with real expertise. The better move is finding someone who actually knows how to sell.
The other thing that we all— that I oftentimes see is instead of, you know, bringing in sort of like a fractional leader that's got expertise, is they might kind of outsource it to an agency that promises, oh, we're going to generate all your leads for you. Then all you got to do is call them and then they hire that young, hungry person to call those leads.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
