Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Simplifying Account-Based Marketing (ABM)

13 Oct 2024 · 1 min

Watch on YouTube

0:51

This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Simplifying Account-Based Marketing (ABM)" (created 2024-10-13). The excerpt is a segment of a presentation or talk by a single speaker (labeled SPEAKER A) explaining an ABM strategy: aligning marketing, sales, and subject-matter experts to select accounts likely to become near-term sales opportunities, delivering personalized messaging, content, narrative and outreach, and expanding to create awareness among ICP-fit accounts to build a future pipeline. Thumbnail URL: https://i.ytimg.com/vi/WWR11RHWNeU/maxresdefault.jpg

Chapters

I love to keep it really simple. It's a strategy that aligns your marketing and sales and also subject matter experts team on selecting accounts that are likely to become sales opportunities in the nearest quarter. And your goal is to create personalized experience, which means personalized messaging, content, narrative and outreach and offering to these accounts to generate sales opportunities. While this is a small chunk of the market, the next goal for your ABM strategy is altogether— again, I'm mentioning this team, right, 3 roles— to create awareness among accounts that fit your ICP to be able to create a future pipeline.