Mark Osborne explains what admissions teams actually need: integrated software that works out of the box. Busy officers and directors don't have time to learn multiple platforms. They want one tool that handles enrollment management, not a patchwork of separate systems.
space, right? Everybody wants to just be the SaaS offering where everything's plug and play, click to download or click to install and, and work with. But yeah, I think the space that I've worked in most of my career specifically has been higher education enrollment management, and those people— admissions officers, admissions directors, marketing people— are so busy with their day-to-day that they, they don't want to learn 5 different systems or 5 different platforms.
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