Mark Osborne argues leaders should hire for immediate problems, not future growth. A company with a 20% sales drop and no marketing function should bring in an interim VP of Sales to fix the crisis now, not search for someone to grow with the company over years.
It really gives them a lot of flexibility on, let's look at the business and what problems we're having right now, what opportunities we want to capitalize. We don't have to pull out that job description and think through every scenario that may possibly happen in the next 3 years and find that one person who can grow with a company, who can think ahead and what's going to happen in the next 3 years. We get to focus on The next 3 months, 6 months. What problems are we having now? Wow. We don't need to borrow tomorrow's problems. And we don't need to solve for 3 years from now. Let's solve for right now. And it may be a different person. One of the most common calls we get is, we need an interim VP of sales. Okay, what's happening? Our sales have gone down by 20%. We've gone through our Rolodex, all these things. Talking through it, What they really— they have no marketing, absolutely none. The sales team has just relied on their Rolodex.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
