Mark Osborne tells founders to stop leading with their own excitement and start with the real problem they solve. Buyers care about whether the solution fixes something that matters to them, not your passion for building it.
You have to kind of try to put yourself in a buyer's seat, right? Buyers don't get all excited necessarily about your product. Uh, you do as the founder because, you know, what you built is awesome, clearly, right? And it's the most life-changing thing anybody's ever seen, except they've heard that 1,400 times today, right? Sure. So that doesn't get them excited. So what gets them excited is, uh, you're solving a problem. That problem is a real problem people have. What's the market for that problem?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
