Start With the End in Mind
7 Jun 2026 · 1 min
0:39
Mark Osborne explains why leaders need to define where they're going before making decisions. Short-term thinking can lock you out of bigger opportunities later. Start by knowing your endpoint.
Mark Osborne explains why leaders need to define where they're going before making decisions. Short-term thinking can lock you out of bigger opportunities later. Start by knowing your endpoint.
So your passion is obvious, and I love it. And I also love how you take a really sort of holistic approach to not only sort of the person as a business owner, leader within the organization, but also as a person that has a space outside of that and then an identity outside of that. And really this idea of kind of starting with where are you and where do you want to go, having that end in mind, because so often companies kind of operate today, not thinking about the future, and, uh, and then wind up making choices today that sort of limit their, their potential.
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