Mark Osborne talks to female entrepreneurs about starting with fewer resources: less time, less money, less access to capital. Women often internalize this scarcity as personal unworthiness rather than a structural problem. The real work is separating what you lack from who you are.
And it's not even just the strategic decisions in the business because I know where we're talking about bringing that arc, the fempreneurs, right? The female entrepreneurs. There's so much in that and not just for the females. I mean, it really does apply to everybody. But I find especially women. Women generally have fewer resources. They have less time. They have less money. They can get access to less capital. So, it's less. So, they're already approaching and entering the market from a less-than position. And then that whole head thing about, oh, somehow I'm less than, I might not be worthy compared to, oh, I don't make enough noise. I'm not as public as whatever, blah, blah, you know, insert figure du jour of whoever the marketing guru is of the year. And so, we come in from that position and we think, wow, that's a problem.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
