Mark Osborne talks to business owners about treating your company as a calling worth fighting for. He's written two books, The Ultimate Sale and Your Baby's Ugly, and is working on a third he hopes becomes a New York Times bestseller.
And so what I proved to myself is if a country boy born and raised on a dirt road can stay true to a, a particular calling, because I think business ownership is a calling. I mean, why else would us in all of our wisdom want to do the lunacy things that we do as business owners? Mm-hmm. So if we trade, trade, stay tuned to our calling and why we believe we're in business and what we believe we're gonna achieve, then through all the adversity, through all the pain, through all the success, whatever it may be, we're ultimately gonna achieve what we set out to achieve. And now I have the privilege, Mark, of literally, as you mentioned, speaking on stage. I love getting in front of business owners and watching the light bulbs go off and encouraging business owners. I still write books. We have a new book coming out. This will be my 3rd book. My first book was The Ultimate Sale. You mentioned Your Baby's Ugly. That one had a lot of attraction because of the name of it. My 3rd book will be out next year. Can't wait to see— for everybody to see that one. Can't quite let the cat out of the bag yet, but it's coming. And hopefully this will be a New York Times bestseller.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
