Russell Brunson explains the Dream 100 method: pick your best 100 prospects, research them deeply, and send personalized outreach instead of blasting everyone. Smaller teams can target 25 per quarter to hit 100 annually. It's account-based marketing that actually works.
So it's— I actually think of the Dream 100 as almost like the beginning of account-based marketing, which has become, you know, sort of the de rigueur in the B2B space of instead of, you know, broadcasting widely to the marketplace, you instead pick key customers that have the potential to really change your business and then really learn about them and then engage with them in a meaningful way that's very customized to them. And as you say, like, we see lots of different ways to do it. You can, you know, if you have a slightly larger market, you can have more than 100. If you have a smaller market or a smaller team, you can prioritize 25 each quarter and then tackle that 100 every year. And there's lots of ways to put it into practice that really makes a big difference for businesses.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
