Companies obsessed with revenue miss what buyers actually care about. Focus instead on converting revenue to EBITDA, reducing owner dependence, and protecting existing value. That's what makes a business worth selling.
Absolutely. And the second one really resonates because, you know, so often we see folks focus on those vanity metrics. And, you know, we work with companies and, you know, doing marketing and sales work. And so often, you know, they're like, let's, you know, run some campaigns and try to drive some revenue. And we're like, whoa, if you've got a horizon within, you know, sort of 1 to 5 years of planning to exit, we should be building the processes that drop some of that top-line revenue down to EBITDA and focus Focusing on those things that make the business more transferable and less dependent on the owner and some of those other things that just sort of protects the value you've already created, which really sort of starts to make that shift in moving from that vanity metric of revenue to that, you know, sort of more transferable metric of value that you're creating in the business, which is— it's so interesting how well that resonates.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
