Mark Osborne discusses why chasing trends kills growth. He highlights Stamp, a churn-prediction system, and argues that customer acquisition, lead cultivation, and retention work only when they're repeatable systems, not one-off tactics.
As you and I were sort of chatting a little bit, you know, prior to this recording and the call, we were talking about, you know, sort of how companies grow and that, you know, oftentimes people get distracted by, you know, looking for shiny objects and hoping that, you know, one thing is going to be the solution. But usually that's not the case. Instead, it's, you know, more about building a system. And I know that you've— you talked about Stamp as a system for churn prediction. I want to get into that. Maybe chronologically, we start with sort of customer acquisition before we get into that retention piece. And I know that you've spent a lot of time building a system specifically around, you know, sort of lead acquisition and cultivation. Tell us a little bit about that.
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