Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Stop Doing This If You Want to Scale (Strategy Secret)

18 May 2026 · 1 min

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In this segment, the speaker argues that effective strategy hinges on deliberately choosing what NOT to pursue. He warns that many companies, especially those with ample resources or venture capital, fall into the trap of chasing every opportunity simply because they can. Instead, he advocates using the company’s vision as a guiding "divining rod" to filter actions, ensuring focus on what truly aligns with long‑term goals. He also highlights a common misconception: growth in revenue or headcount does not automatically equate to scaling; true scaling requires disciplined focus and the willingness to say no to distractions.

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I've heard it said that, you know, strategy is largely defined by what you choose not to do. And I see it so often with companies that, well, we could do this and we could do this and we could do that. And so because we can, they want to. But there's just— and even if they've got a larger team or they have access to venture capital that gives them the ability to hire or to invest in different areas, Just because you could doesn't mean you should. And that ability to use, as you described, the vision as that divining rod to sort of really find that path through to what you really should be doing. And that aligns to something else that you touched on earlier, but I think is really worth digging in, which is this idea that just because you're growing doesn't mean you're scaling.