Mark Osborne argues that business decisions should follow a 10-year strategy tied to your ideal buyer, not chance. He uses geographic expansion versus deepening existing markets as an example of how everyday choices shape whether you'll attract the right acquirer.
Well, and then there's very different choices you make. You talk about that 10-year mindset, you know, and you mentioned this before, the decisions you make every day in your business have long-term effects in terms of making you more attractive to one buyer versus another. That's right. And you use the great example of, you know, geographic area. So, as a company's growing in one geographic area, they can make a choice. Do we expand to other markets or do we expand our, you know, Offerings of services within this one market. Well, if you're going to want to be a fit for this strategic buyer, you would make one choice versus being a fit for this other, you would make a different choice. That's right. If you're not operating against the hypothesis and you're just flipping the coin or taking it as luck happens every time, you're much less likely to come out with a positive outcome that you're really looking for.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
