Most companies waste time listing features everyone has. Instead, find the one thing only you do well and build your entire pitch around it. A calculator that computes square roots stands out because competitors can't.
Well, and it's so funny, you know, talking about that. One of the mistakes that we see people make all the time is that they'll, they'll talk about, you know, sort of, we exist, uh, and then they might spend a lot of money on, you know, sort of advertising that basically just kind of says we exist, uh, and then oftentimes they fall into the trap of we exist and we have these, you know, features, which is, you know, a big mistake. But Even if they get past features to the actual benefits, they oftentimes focus on the benefits that everyone in the category has. Like, you know, get a calculator, you can add numbers, uh, instead of talking about the things that make them unique. Uh, so get a calculator that has the ability to do square roots because then you can do what X, Y, and Z, and we have the best one that, uh, has the ability to do square roots.
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