Most companies waste conference booths by sitting passively and hoping for customers. Instead, start by meeting contacts you already know, then ask them to introduce you to their connections. That structured approach turns attendance into actual business.
what we see oftentimes that, you know, companies that will embark on a conference strategy as a way of growth, if they don't have a, a real plan on how they're going to work the conference, they kind of just go there and they hide behind their booth and then they go away and they're like, I don't know, we didn't get any customers out of it. Whereas clearly you had a really, you know, sort of structured plan of We're going to start with these people we know, and we're going to ask for introductions to these people that we don't know, but that we know that they know.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
