Mark Osborne explains how founders can grow beyond their existing network through customer referrals and obsessive service delivery. When people leave tech jobs, they bring recommendations with them, turning employee turnover into a distribution channel for your business.
And definitely top of mind for a lot of founders is how do I break out of my own network, right? Always, or also known as the climb out of obscurity to where others can find me, others can learn about our services, uh, and engage us, uh, as their customers. Uh, very early on, we did grow a lot with customer referrals, and that's because we went out of our way, made sure that we were customer obsessed in our delivery and our implementations. And so customers couldn't help but recommend us whenever a customer, another person had a question, or also when they left other companies. As in tech, it generally tends to have a high turnover rate.
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