Mark Osborne walks through the critical flow of moving prospects to customers: anonymous target to known prospect to active opportunity to customer to best customer. He argues that explicitly defining processes lets others help and lets your business scale instead of relying on what only you know.
But ironically, again, as you say, the systems don't have to be restrictive. And one of the things that we talk about is sort of like the critical flow. So, you know, there's, you know, the process of taking someone from an anonymous target to a known prospect to active opportunity to being a customer and then your best customer. That's a pretty simple through line. And there's not a million things that you have to do in there. There's a finite number of things that have to happen, but until you define them all, you can't know what they are. And if they only live between your ears, you can't bring anyone else to help you. So then you're saddled with, you know, having to carry it all yourself.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
