Startups competing against big players need to look fresh and modern. PDFs from 1993 are outdated and boring. Instead, build personalized, modular experiences where users jump straight to what solves their problem.
If you're in an innovation business, if you're a startup, scale-up, you name it, you are competing with larger, more established folks. So somehow you gotta feel fresh, you gotta feel innovative, you gotta punch above your weight class, right? You gotta— you, you, because you're— you don't have the incumbent advantage, so you need to look modern, right? And PDF is Safe, maybe, but certainly not effective and definitely not modern. It's been around since '93. So that's a problem. And then the last piece, and that relates to the sort of lack of monologues and, you know, like over like lecture, like who wants to lecture? You want to have something that people can personalize. So like, I have a problem with X. Oh, X is right there on the front page. You know, can I, can I jump to the section that's about X? That's going to keep me interested and excited.
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