Mark Osborne argues that chasing trends and gaming algorithms for quick wins doesn't build lasting success. He draws on early-career experience with data tactics to show why long-term strategy beats short-term arbitrage in marketing.
One of the things that we see happen a lot is that, you know, companies get distracted by the latest and greatest thing. And even, you know, early on, I, you know, I sort of came to age in marketing during the rise of the internet. But the ability to take data and to use that data to, you know, find little ways to, you know, sort of arbitrage or game an algorithm or whatever it might be. Was really, you know, sort of exciting early in my career. But the more I worked with companies, the more I realized that's not what leads to sustainable success.
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