Mark Osborne explains why people struggle to communicate their work quality and how to systematize creative thinking. He argues that most professionals can't articulate what makes them good at what they do, and that creativity becomes more powerful when you build repeatable processes around it.
And when everybody understands that their job isn't just to be really good at what they do, it's to be able to articulate how good they are at what they're doing to other people around them, then that's when you start to be able to harness somebody who's really good at the creative thinking. And then how do we system— systemize that creativity? Now you're talking magic.
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