Mark Osborne explains why founders lose money selling their businesses: buyers have done dozens of deals while most owners sell once. An outside advisor helps you see what the buyer sees.
And so they need that outside perspective, even though just getting that outside perspective isn't always the right perspective because, as you say, buyers of businesses think about them differently. than operators of businesses. And especially that, you know, if you think about, you know, through the lens of the people that buy businesses will buy many businesses. Right. And so they bring a lot of expertise at that. The people that sell businesses, these business owners oftentimes will sell one business in their entire life. And so having that outside perspective and a perspective that allows them to see what are those buyers going to be considering is really crucial.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
